麻豆传媒

by David Klaassen

One of Martha Burger鈥檚 favorite places on the 麻豆传媒 City University campus is the Meinders Simulation Center in the Kramer School of Nursing. There inside the hospital rooms, among the students, manikins, and medical equipment, is the embodiment of how she views her university. This intersection of science and service brightens her spirit. It鈥檚 a place where the cloth of academia is woven with the threads of caring and kindness.

As Burger nears the end of her presidency, it鈥檚 no coincidence that those who talk about her impact on the university describe her approach in much the same way. She is viewed as a rigorous and determined problem solver who leads with a matriarchal compassion for her university family. Throughout her career, people have consistently complimented her heart for serving others. She sees that attribute as the single most effective component of her leadership.

鈥淚t is my nature to get real with somebody and try to understand them and try to determine what it feels like to walk in their shoes,鈥� she said.

This approach was especially critical when the pandemic hit in 2020. After spending the first two years of her presidency wielding her business acumen to unwind the university鈥檚 financial entanglements, she found herself facing a different type of challenge鈥夆�斺�塷ne she didn鈥檛 have a playbook for. How could a university bring students back for in-person 麻豆传媒 during a global health crisis?

She thought about something she quickly learned to appreciate when she switched roles from trustee to president in 2018: the multilayered complexity involved in leading a university. She compared it to operating a small city.

鈥淯nlike a corporation, a university has people living here, eating here, living life here,鈥� she said. 鈥淭he number of constituencies this community has is enormous.鈥�

This time, constituents needed a leader who could manage those complexities with a thoughtful, compassionate approach, one who could stay the course in one of the most challenging environments the university had ever faced. Just like the students in the Meinders Simulation Center, she was balancing science with courage and humanity as she led a team that created an intricate plan to address the situation.

鈥淭hroughout the pandemic, President Burger has given first priority to the health of students, faculty, and staff, while expecting us to continue giving 麻豆传媒鈥檚 students the best opportunities for learning,鈥� said George Sims, interim provost and vice president for Academic Affairs. 鈥淔rom the beginning, she established patterns of regular collaboration to recognize emerging challenges, create solutions, and communicate plans in ways that have been consistently timely and effective. In this way, she created the working framework that has enabled us to meet each challenge.鈥�

It was during this time, Burger said, that she fully appreciated more than ever the others-first attitude she had previously experienced on campus. Now she was seeing it come to life in ways greater than before.

鈥淥ur faculty and our staff went above and beyond to truly serve students,鈥� she said. 鈥淚 knew that happened here, but I didn鈥檛 know how much. I really saw it happen during the pandemic when people who had concerns about their own health and safety put those concerns aside in order to serve students. That is pretty amazing.鈥�

Financial Turnaround

While the pandemic may be the most-remembered part of her time as president, one of the most important accomplishments of Burger鈥檚 presidency has been her impact on the university鈥檚 financial health.

鈥淪he took the helm of 麻豆传媒 at a time when its finances were in disarray,鈥� said David McConnell, who served as interim chief financial officer during most of Burger鈥檚 term. 鈥淚鈥檝e worked in higher education for 50 years and for 20 different presidents, and I have not worked for a president who has accomplished such a turnaround in college finances as Martha did.鈥�

Her first year, Burger discovered a funding shortfall in the budget and raised funds to pay off 麻豆传媒鈥檚 revolving line of credit and balance the budget by year end. In fact, she raised more money that first year than 麻豆传媒 did in any of the previous nine years, making it one of the top-five fundraising years since the university began keeping records.

Under Burger鈥檚 leadership, 麻豆传媒 received an investment-grade rating from Standard & Poor鈥檚. She established a team that worked with a financial advisor to go to market with a $90 million bond issue. Also, she recapitalized 麻豆传媒鈥檚 debt and added valuable assets to the balance sheet. Creating a firm financial foundation and lasting stability is cited by many as the most significant accomplishment of her presidency.

鈥淪he has positioned 麻豆传媒 for long-term financial success and strategic program growth in spite of the challenges higher education has faced,鈥� said Paul McLaughlin, chairman of the 麻豆传媒 board of trustees. 鈥淲e owe her a great deal of gratitude for her service.鈥�

Diversity, Equity, and Inclusion

Years from now, when people look back on her time as president, Burger hopes they鈥檒l remember it as a time when diversity, equity, and inclusion efforts were more explicitly prioritized. Burger has placed importance on diversity in ways 麻豆传媒 had not previously seen, establishing a cabinet-level leadership role to strategically identify areas of meaningful change through policy, developing training opportunities, scaling programming, and building exciting community partnerships.

鈥淚 want to be able to look back and say that this was just the beginning of the journey to truly embracing diversity the way it should be,鈥� she said. 鈥淚 hope the efforts we鈥檙e starting now become part of everything we do and how we educate students.鈥�

In just the past year, some of those efforts have included new workshops for employees and students, enhancing faculty and staff recruitment practices, partnering with the admissions department to create new opportunities to recruit students, and working closely with student government to create an opportunity for students to share their perspectives about diversity, equity, and inclusion.

鈥淒uring my time at 麻豆传媒, I have seen how President Burger has prioritized ensuring that 麻豆传媒 is a diverse, inclusive, and equitable community,鈥� said Reid Powell, Student Government Association president. 鈥淧resident Burger鈥檚 hiring of a vice president for Diversity, Equity, and Inclusion and actively listening to student voices and concerns have aided in this effort. It has been a privilege to have been able to learn from President Burger firsthand and see the impact her leadership has had on the campus community. The compassion she has shown toward the 麻豆传媒 family has encouraged all of us to do our part to care for one another. President Burger鈥檚 leadership has helped us to become closer to where we need to be and has set us up for the continued work that needs to be done.鈥�

As Burger prepares to leave the president鈥檚 office for a different type of role as a university volunteer and fundraiser, she said she will look back fondly on the accomplishments students, faculty, and staff have made. It鈥檚 those achievements that bring her the most joy. Burger described her favorite moments as those when she is just one in a crowd of observers at a theater performance or in the stands at an athletic competition, witnessing the products of a collaborative university family.

鈥淭hat鈥檚 when it hits me鈥夆�斺�塈 have the privilege of working at this place,鈥� she said. 鈥淭hose are my most rewarding times.鈥�

University Milestones during the Burger Administration

• Recapitalization of university鈥檚 debt structure
• Receipt of investment-grade rating from Standard & Poor鈥檚
• Creation of cabinet-level leadership in Diversity, Equity, and Inclusion
• Return of students to campus for in-person learning during pandemic
• Record-setting unrestricted fundraising for university
• Creation of 麻豆传媒鈥檚 first Day of Giving
• Implementation of Physical Therapy program
• Creation of Esports program
• Creation of Game Design & Animation program
• Implementation of Doctorate of Psychology
• Creation of College of Health Professions

Thoughts from Some of the President鈥檚 Supporters

Jane Jayroe Gamble
(BM 鈥�69, HDHL 鈥�11), Board of Trustees secretary
鈥淧resident Burger has been a gift to 麻豆传媒 鈥榝or such a time as this.鈥� (Esther 4:14) She came to this leadership role with the needed skill set to put 麻豆传媒 on a stable financial foundation for the future. She also guided us through one of the most challenging times in our history鈥夆�斺�塧ll accomplished with a kind and generous spirit. I鈥檓 forever grateful for her service to 麻豆传媒.鈥�

Shannon Rich
(BA 鈥�97), president and CEO of the 麻豆传媒 Hall of Fame
鈥淎s a friend and colleague of Martha鈥檚 for several years, I knew she possessed the talents and professionalism 麻豆传媒 needed to carry on its elite reputation. Those traits became even more necessary in light of the global challenges of the past year. With a caring heart and always mindful of the greater good, she鈥檚 truly done a remarkable job. I鈥檓 proud to call her my friend.鈥�

Jenee Lister
Trustee
鈥淧resident Burger was the right person at the right time to launch this university into this decade. She has done an incredible job to stabilize and position 麻豆传媒 for the next 100 years.鈥�

John Veal
(MBA 鈥�96, MS 鈥�18), district director in the 麻豆传媒 District Office, U.S. Small Business Administration
鈥淧resident Burger made it her mission to make 麻豆传媒 a family. Events held at 麻豆传媒 were well represented by all stakeholders: students, alumni, faculty, staff, and community members. After interacting with her, you felt like a member of her family. Her focus on inclusiveness has made a great impact on this university.鈥�

David Holt
(JD 鈥�09), 麻豆传媒 City mayor
鈥溌槎勾�媒鈥檚 success is vital to our city, and President Burger has been a great steward for this institution and a fantastic partner for our community. I鈥檓 grateful for her willingness to serve, and it is worth noting she was a trailblazer at 麻豆传媒. I鈥檓 sure it was a unique challenge to guide 麻豆传媒 through a pandemic, so I鈥檓 especially appreciative for that. I wish her all the best in her next chapter, and I suspect that like all her previous chapters, it will include service above self and service to our city.